For a fashion (or jewelry) brand, being on the cover of
Vogue
is like receiving an Oscar for an actress, or the Goncourt Prize for a writer: a consecration!
Even though they are used to seeing their jewelry on the ears or necks of very prominent stars like Emma Stone or Anne Hathaway, Rosanna and Christie Wollenberg, the two founding sisters of the Otiumberg brand, jumped with joy upon discovering the last month, two of the three covers of the British edition of
Vogue
dedicated to sustainability.
In the first, Amber Valletta wears a Burberry trench coat, an Issey Miyake shirt and a pair of Otiumberg hoop earrings.
While on the second, Emma Watson, in profile, wears a Maison Margiela top and an Otiumberg sleeper.
“
It’s huge for us
,” admitted the two sisters, during their visit to Paris last January while sewing.
An important and gratifying moment for our brand that we try every day to grow responsibly.
»
Amber Valetta ( British Vogue
The two thirty-somethings are widely followed by the Anglo-Saxon press.
The
Times, among others, described their hoop earrings as
“the best of the season”
last summer
.
Since 2016, these Londoners who have worked in luxury - at Louis Vuitton and Burberry in Dubai for one, in New York in a brand strategy agency for the other - have successfully deployed their collections of "half-jewelry fine”, an English expression of their own which, in French, places their jewelry between fantasy and fine jewelry.
In other words, valuable but affordable.
“
What we didn’t really find before and which encouraged us to set up our brand
,” they explain.
This gives jewelry right on trend, hoop earrings and maxi chains, initial pendants to personalize and ultra-fine rings set with microdiamonds to accumulate, in vermeil or 9 carat gold, made in India and Thailand, at a reasonable price. tight (from €60).
The independent company now has eight employees, all women, and is developing at its own pace without being constrained to that of the fashion seasons.
Inclusion was naturally imposed, in communication but also in sales
“with women of all ages who buy”
their jewelry.
Many buy on their site, which today represents 70% of turnover.
Otiumberg is also doing very well in Japan and Australia and its founders hope to open their first store in London in the spring.
Oddly little distributed in France, with the exception of one point of sale in Paris, The Frankie Shop, we can bet that the brand will not stay under the radar for long.