After the rumors of recent days, Meta has started testing a new feature that brings its new social network, Threads, even closer to X-Twitter.
These are the trending topics.
Active in the United States, trends will appear in the search menu, at the top, along with recommended accounts.
Under the name "Today's Topics" you will have the "most important topics that others are discussing" Mark Zuckerberg wrote in a post on Threads.
Although artificial intelligence will determine most of the trends, Meta says it wants to closely curate at least the first topic of each category and country, to keep control over the algorithm.
A team of "content specialists will ensure that topics do not violate community guidelines and that topics are not duplicated, nonsensical, or misleading," Zuckerberg explains.
In addition, Meta recalled that it is also working on other innovations for the platform.
Among these, a way to save posts, i.e. a menu where you can view all the contents you have bookmarked, and the possibility of limiting advice on posts and personalities who deal with politics.
In the season leading up to the American presidential elections, Meta's will is, as explained by the head of Instagram, Adam Mosseri, to leave "everyone the freedom to decide whether or not to see political content on social networks".
With respect to trending topics, Italian developer Alessandro Paluzzi had noticed the feature in January, speaking of an addition that should make it easier to find new posts and users on Threads, a limitation of a platform closely linked to Instagram and still unable to keep the pace of the competition.
Today's Topics are live for a select group of users in the US, but Zuckerberg says Meta will roll out the feature in "more countries and languages" once it's "finalized."
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