The Diversity brand awards for inclusion were assigned to companies that with their projects have best promoted the values of diversity and inclusion in the company.
For the 2024 edition Tim wins "overall" and PayPal is the "digital" winner.
Furthermore, the Accessibility - Design 4 All Award was awarded to Netflix.
The 10 most deserving projects carried out by brands in 2023 were presented during the Diversity Brand summit organized and promoted by the non-profit Diversity, founded by Francesca Vecchioni, and by the strategic consultancy company Focus Mgmt.
"This year we will implement over 100 initiatives, ranging from female empowerment, also at the center of our latest communication campaign #LaParitàNonPuòAspettire, to disability through the valorisation of the contribution of each generation and sexual orientation and gender identity" commented by Andrea Rubera, Head of Diversity, Belonging & Inclusion at Tim.
"We celebrate and welcome the different perspectives, backgrounds and experiences of each individual - comments Maria Teresa Minotti, Senior Director at PayPal Italy. "Our commitment promotes an inclusive environment in which people with different backgrounds, cultural values, ethnicities, sexual orientations and abilities, feel valued and encouraged to contribute as best they can".
"We are committed to charting a new direction for the sector, responding to the need of the audiovisual market to have not only a diversity of stories on the screen but also in who directs, writes, interprets and double them" says Estelle Blemand-Zaïre, Inclusion Strategy Manager for France, Italy, Germany and Spain at Netflix.
The top ten of the most virtuous individual initiatives of 2023 also include #SheIsAmazon (Amazon), Barbie Fashionistas with Down Syndrome (Barbie), Sistech Pathway: Support and JobShadowing (Fastweb), There is no solution to stop harassment. But 5 (Italian State Railways), H&M MoveCommunity Program (H&M), And you, what do you see?
(Ikea), Sky InclusionFactory (Sky) and GLOW (Spotify).
"We strongly believe in the active role of companies as a social engine of change. With the aim of contributing to this cultural paradigm shift, we work to fuel a constructive debate on equity and the valorization of all diversity", comments Elena Ceccolini, DE&I Operations Manager of Amazon Italy .
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