After the “no tobacco month” in November and “Dry January” at the start of the year, social networks are once again challenging Internet users.
Coming straight from the United States, #NoSpendFebruary (“spend nothing in February”) has already gathered thousands of videos, particularly on TikTok where it has gone viral.
Consumers are invited to limit their outings to restaurants, bars or the cinema to concentrate on essential purchases.
The objective?
Learn to manage and save your money in a society that encourages overconsumption.
To discover
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On the Chinese social network, the hashtag is propelled by mothers who group together under the term “mum of TikTok”.
This phenomenon of “No Spend February” is part of new year's resolutions, it is often associated with other hashtags such as #Resolutions or #NewYearsGoals.
The challenge nevertheless remains valid throughout the year under the hashtag #NoSpendMonth.
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Limited success in France?
Internet users post their techniques to take up the challenge.
One of them uses a notebook where he writes down his income and expenses, allocating a precise amount to each, to enable him to save at the end of the month.
Another films herself distributing her money into envelopes allocated for each need so as not to make unnecessary purchases.
Although there are more than 10,000 publications under the hashtag #NoSpendFebruary and its derivatives, the challenge seems more popular across the Atlantic than in France.
In fact, few French Internet users have posted their testimonies.
One of them, for example, says she abandoned the challenge after only three days of deprivation.
A few hours before Valentine's Day, will #NoSpendFebruary be the reason for romantic dinners at a restaurant?