It is known that radio people like to talk and when they all get together there is no one to stop them.
So it was not easy for Andreu Buenafuente to meet the scheduled time in the special program he presented on Wednesday night in Barcelona to celebrate the 100 years of Cadena SER.
More than 400 people gathered in the Oval Room of the National Museum of Catalonia (MNAC) in an emotional gala where important radio episodes were remembered, as well as the protagonists of this means of communication, which reaches its centenary more vital than ever. .
The world of journalism met last night at the special event of Cadena SER, where there was no shortage of veterans of the airwaves such as Iñaki Gabilondo, Luis del Olmo, José María García or José Ramón de la Morena;
notable presenters such as Àngels Barceló, Pepa Fernández, Gemma Nierga and Julia Otero, as well as the singer Joan Manuel Serrat, who remembered the first time he performed with his guitar in the historic Toreski studio of Radio Barcelona, invited by the late Salvador Escamilla.
More information
The Generalitat joins the celebration of the centenary of Ràdio Barcelona
The president of Prisa, Joseph Oughourlian, was in charge of opening the event under the impressive dome of the main hall of the MNAC.
He emphasized that the origin of radio in Spain took place in Barcelona and joked about artificial intelligence, convinced that it will not be the one that overthrows a medium that has been considered dead on more than one occasion.
“The centenary suits radio wonderfully, it is the most lively means of communication that exists,” he concluded in his speech.
From left to right, Ignacio Soto, general director of SER;
the vice president of Prisa, Pilar Gil;
the Minister of Education, Pilar Alegría, and the president of Prisa, Joseph Oughourlian.massimiliano minocri
Subsequently, Buenafuente began the centenary program, rigorously live, which featured luxury talk shows, some of the best that have ever hit the airwaves.
With his usual jocular tone, he first introduced Carles Francino, who was his mentor at Radio Reus when he performed there for the first time at 16 years old.
In most cases this early vocation coincided with an environment that everyone describes as fascinating.
The first memories of most of them went back to moments at home, with family, where the radio would not stop playing, as commented Julia Otero, who said that she always accompanied her when she did her homework.
Gemma Nierga remembered that it was a love that took her to the waves and Àngels Barceló how she kept awake about it, letting herself be carried away by the stories, when she put it on at night.
From the left, Luis del Olmo, Iñaki Gabilondo and Andreu Buenafuente. Massimiliano Minocri
The announcer of 'Hoy por hoy', Carles Francino (on the left), and the presenter of the gala, Andreu Buenafuente.
Massimiliano Minocri
Andreu Buenafuente with the journalists, from the left, Gemma Nierga, Pepa Fernández, Julia Otero and Àngels Barceló. Massimiliano Minocri
The singer-songwriter Joan Manuel Serrat (on the left) talks with Andreu Buenafuente.
Massimiliano Minocri
The journalists Gemma Nierga and Iñaki Gabilondo.massimiliano minocri
From the left, Gustavo Serpa, executive director of Amber Capital Colombia;
Carlos Núñez, president of Prisa Media;
Pilar Gil, vice president of Prisa;
Joseph Oughourlian, president of Prisa, and Ignacio Soto, general director of Cadena SER.massimiliano minocri
Victoria Martín (on the left) and Carolina Iglesias presenters of the podcast 'Stretching the gum'.massimiliano minocri
José Luis Sastre, host of 'Hoy por hoy' on Cadena SER.massimiliano minocri
The journalists, from the left, José Ramón de la Morena, José María García and Iñaki Gabilondo.
massimiliano minocri
The director of the newspaper 'EL PAÍS', Pepa Bueno, is photographed at the 'photocall'.massimiliano minocri
Javier Penedo and Andrea Sánchez, presenters of 'Morning Box', from LOS40 Classic.massimiliano minocri
Glòria Serra, presenter of the program 'Investigation Team'.massimiliano minocri
LOS40 announcer Toni Aguilar.massimiliano minocri
Juan Cantón (on the left), general director of Press at Prisa Media, and Vicente Jiménez, director of the newspaper 'AS'.
massimiliano minocri
Fran Llorente, head of Prisa Vídeo, and María Jesús Espinosa de los Monteros, general director of Prisa Audio.massimiliano minocri
From the left, Jaime Martínez Llabrés, mayor of Mallorca;
Elías Bendodo, general coordinator of the Popular Party;
Daniel Sirera, president of the PP of Barcelona, and Borja Sémper, spokesperson for the Popular Party.Marta Pérez (EFE)
From the left, Ignacio Soto, general director of SER;
Pilar Gil, vice president of Prisa;
Pilar Alegría, Minister of Education and Vocational Training, and Joseph Oughourlian, President of Prisa.massimiliano minocri
Ernest Urtasun, Minister of Culture, on the carpet before the gala. Massimiliano Minocri
Former minister Salvador Illa and the president of the Barcelona provincial council, Lluisa Moret.Marta Pérez (EFE)
From the left, Javier Ruiz, editor-in-chief of the Economy of Cadena SER;
Montserrat Domínguez, content director of Cadena SER, and Jaume Serra, delegate of Prisa Media in Catalonia.
massimiliano minocri
The presenters Berto Romero (on the left) and Andreu Buenafuente arrive at the gala.massimiliano minocri
The host of 'La Ventana' on Cadena SER, Carles Francino, upon his arrival on the red carpet. David Oller (Europa Press)
From the left, Pilar Gil, vice president of Prisa;
Pere Aragonès, president of the Generalitat of Catalonia, and Joseph Oughourlian, president of Prisa, pose during the 'photocall'.massimiliano minocri
Journalist Isabel Gemio poses during the photocall of the Cadena SER gala. David Oller (Europa Press)
The journalist and presenter of the program 'Hoy por hoy' on Cadena SER, Àngels Barceló, upon her arrival at the gala at the Museu Nacional d'Art de Catalunya (MNAC).massimiliano minocri
The Ciudadanos deputy in Catalonia Carlos Carrizosa (on the left) and the host of 'Gomaespuma' Juan Luis Cano.David Oller (Europa Press)
Journalist Luis del Olmo and his wife, Mercedes González, pose at the photocall before the gala.
massimiliano minocri
The singer-songwriter Joan Manuel Serrat and his partner, Candela Tiffón.David Oller (Europa Press)
The writer Boris Izaguirre and the journalist Gemma Nierga.massimiliano minocri
Presenter Frank Blanco poses during the photocall.David Oller (Europa Press)
From the left, the journalist Raquel Sans, the former parliamentarian Elisenda Alamany and Marta Vilalta, from ERC.Marta Pérez (EFE)
The journalist and presenter of the program 'El larguero' on Cadena SER, Manu Carreño, on the red carpet.David Oller (Europa Press)
Also as a child, Gabilondo fell in love with the radio, a device closely linked to his childhood, since TV did not arrive until he was 19 years old and was already going to university, as he recalled.
“Childhood without television makes the radio mark you forever,” he said before remembering a date that is marked with fire, October 13, 1977, when the obligation to connect with RNE ended, the only one that during the dictatorship gave information.
That's where "freedom" began, he emphasized to José María García, who during his speech could not help but repeat his famous phrase, "eye on the data."
Carles Francino and Andreu Buenafuente during the gala.
Massimiliano Minocri
At 98 years old, as he himself joked, Luis del Olmo was the oldest of the night and probably the one who has spent the most years on the air.
The legendary announcer recalled that he also worked at SER, for five years when he started in Asturias.
Gabilondo referred to him as “the chief of the tribe,” and Buenafuente took advantage of the opportunity to proclaim this historical figure the “shaman.”
It was a night of collegiality, where the microphone also reached younger journalists like Mara Torres, from other networks like Jordi Basté, from music radio like Toni Aguilar or from the new
podcast
, represented by the presenters of
Estirando el chicle,
Carolina Iglesias and Victoria Martin.
During the program, the break was led by comedian Raúl Pérez and Berto Romero also went on air to joke with his better half.
“There are rumors that if we are a couple, how can we not be,” Buenafuente confessed.
To end the night, the presenter received a special Ondas award, of course, for the best radio gala.
The best or not, it was the 100th anniversary gala of the Ser network. As Joseph Oughourlian said at the beginning, “long live the radio.”
The gala was attended by the Minister of Education, Pilar Alegría, and of Culture, Ernest Urtasun, the president of the Generalitat, Pere Aragonès, the mayor of Barcelona, Jaume Collboni and also the former mayor Ada Colau, in addition to other political representatives .
From the world of communication there has been no shortage of journalists Ricard Ustrell, Pablo Tallón, Boris Izaguirre, Manu Carreño, Glòria Serra, Isabel Gemio and Jesús Gallego, in addition to the director of the SER, Ignacio Soto, the content director of the SER, Montse Domínguez, and the director of EL PAÍS, Pepa Bueno.