Yoram Bowman./Reuven Kopicinski
Yoram Bowman graduated from Watford College Of Advertising in England, where he graduated from advertising studies in 1979 and from there continued to SATCHI&SATCHI LONDON where he worked on 1982.
In 1983 he returned to Israel and started working at Arieli publishing and in 1985 he founded "Bowman-Bar" together with Mickey Bear.
Later, Shoni Rivnai and Moshe Gaon also joined and the firm's name was updated to "Bowman Bar Rivnai".
The firm has achieved many achievements in Israel and the world, including 5 Golden Lions at the Cannes Film Festival.
In 1994 Bowman signed a representation agreement with Saatchi Global and in 2012 the Bowman Bar Rivnai Group was acquired by Publicis Global Group.
In 2015, Bowman was appointed chairman of the group and was responsible for significant acquisitions of Glickman Shamir Samsonov and Leo Burnett.
In 2018, Yoram was appointed president of the group that includes Bauman Bar Rivnai, Leo Burnett, Glickman Shamir Samsonov Publicis, Super-Posh, Company C - marketing content, Publicis Media, Smart Media, and Expert.
The group employs about 450 people.
Yoram was also the campaign manager of Ehud Barak in 1999, Benjamin Netanyahu in 2009 and Yair Lapid in 2013, which he led to victories.
Publicis Israel Group's clients include Strauss, Shikun and Binui, Harel Insurance Company, Isracard and American Express, the Israel Workers' Union, Tiv Taam, Delek Motors, Bank Hapoalim, Coca-Cola, Pizza Hut and more.
In addition, the group takes care, on a voluntary basis, of about 10 associations.
In addition, Bowman established the Directorate of Football Leagues and served as its first chairman between 2014 and 2016.
The Effie is a prestigious international competition, held in more than 50 countries around the world.
The competition, which is being held in Israel for the 22nd year by the Association of Advertising Companies, the Israel Marketing Association, and the MIL. The competition examines, identifies and ranks the brands that have led the most effective marketing and advertising moves, and over the years has become a prestigious brand and a sign of recognition and appreciation for these moves, among All those engaged in marketing and the marketing and advertising industry in Israel.
46 moves advanced to the final stage of the Effie 2023 competition, which will compete in 20 categories. As part of the event in the shadow of the war, the competition committee held a round table event in which senior officials of the advertising industry participated who discussed the effects of the war on the marketing and advertising industry In Israel. The ceremony, which was initially planned for November but was postponed due to the war and will take place in a format adapted to today's times on February 18 at the Tel Aviv Museum under the direction of Omer Jordani, will be attended by hundreds of people, including CEOs and VPs of marketing of the leading companies in the economy alongside senior figures from the advertising world.
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Yoram Bowman