Tiger Woods presents the Sun Day Red brand a month after his 'divorce' with Nike

Tiger Woods, who in January announced his

divorce

from Nike, after 27 years working hand in hand, announced this Monday the launch of his new clothing brand, Sun Day Red. “My brand will embody a love for playing and competing and we will be for people who share those values, whether on the golf course or in life,” said the golfer who has won 15 stripes in the

majors

.

The brand's launch date will be next May 1, and the 48-year-old player promises "innovative performance clothing and luxury lifestyle fashion."

The logo of Woods' brand, which was presented this Monday, February 12 at a press conference in Los Angeles, is a tiger with 15 stripes, one for each of the player's victories in the majors

,

the golf competition most important male in the world.

Sun Day Red is thus presented as a lifestyle brand that includes a collection of footwear and clothing with lines for women and children, which will be sold exclusively in the United States at the beginning of May, and which aims to expand into retail. retail in key North American territories.

“I have learned a lot over the years and have a lifetime of experience adjusting my clothing and shoes to help me play better based on the way they were constructed,” the athlete says in a press release.

“There are things I could tell you that no one knew I was doing over the years.

“I’m ready to share those secrets with the world.”

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When asked how he took the plunge by getting rid of his historic relationship with Nike and venturing to found his own brand, the golfer is clear: “It's the right time in my life.

I'm not a child anymore.

Life changes, I have children.

This is an important transition as part of my life.

“I want to have something I can be proud of and a brand I can be proud of in the future.”

According to

The Hollywood Reporter

, the player was especially excited to offer these luxury products.

“Be modern, contemporary,

premium

;

That's how I've felt we golfers are.

I don't want to have to change to go to dinner.

I want to go straight from the golf course to a

pub

or restaurant.

This is this sport and we can make it even more

premium

or more elegant.

“This is really cool.”

Woods announced at the beginning of the year the end of his business relationship with Nike after almost three decades of association, and after having earned more than 500 million euros.

All this through a brief message on his social networks in which he pointed to a “new chapter” in his future.

The American golfer and the brand first signed in 1996: “27 years ago I was fortunate to begin a partnership with one of the most iconic brands in the world,” Woods said in a message in which he personally thanked Phil Knight, the founder of Nike, “his passion and vision” that made the strong friendly relationship possible.

For his part, the sports equipment brand, which began sponsoring the golfer when he was only 20 years old, thanked Woods for the contribution made to the company on its Instagram account.

“Tiger, you challenged your competition, stereotypes, conventions, and outdated ways of thinking.

You challenged the entire institution of golf.

You challenged us.

And above all, yourself.

And for that challenge, we are grateful,” said the American brand.

At that time they did not give more details about that friendly separation, the reason for which now seems clear with the golfer's new project.

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A post shared by Tiger Woods (@tigerwoods)

Nike remained faithful to Woods even in his worst moments, despite his long history of injuries, and especially his infidelity scandal in 2010, especially high in the media, and for which many brands abandoned him (AT&T, Accenture, Gatorade, Gillette, Tag Heurer...).

The company has continued to dress the golfer even though he stopped manufacturing golf equipment in 2016.

He also supported him in 2017, when he had to go through a detox center for his drug abuse — after being arrested that same year for driving while intoxicated.

Even after his fateful traffic accident in 2021, in which he was driving at twice the speed allowed (140 kilometers per hour in a 70 section), and in which he “almost lost a leg.”

Her ex-girlfriend, Erica Herman, reported Woods in early 2023 for allegedly making her homeless.

Last week the player announced his future sporting commitments.

He will play the Genesis, the event of the PGA Tour - the main American circuit of men's professional golf and the most important in the world.

A tournament that he also organizes in conjunction with his foundation, TGR, which helps young students pursue their passions through educational programs.

In addition, the golfer has stated that he maintains his goal of playing one tournament a month in 2024, after having undergone plantar fasciitis and ankle surgery last spring.

Competitions in which he will already show off his own brand.