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“The uniform has made its way into the minds of the French”: the small school clothing market ready to explode

2024-02-15T16:50:42.802Z

Highlights: The experiment is about to start in several cities, including Béziers. School uniform players in France are already preparing for the increase in orders. The future generalization of common clothing, expected for 2026, is expected to be a success. The small business… This article is reserved for subscribers. You have 82% left to discover. Flash sale -70% on digital subscription I ENJOY IT Already subscribed? Log in to your account and read the rest of the article.


While the experiment is about to start in several cities, including Béziers, school uniform players in France are already preparing for the increase in orders. And the future generalization of common clothing, expected for 2026.


In the Béziers convention center, the outfit sits proudly on a mannequin.

This Thursday, February 15, the municipality of Hérault is organizing a day to try on its school uniforms.

Navy blue Bermuda shorts or skirts, a white shirt, a round-neck sweater and a blazer stamped with the city coat of arms and the name of the school.

While Béziers presents its outfits with great fanfare, behind the scenes the handful of companies specializing in the field in France are impatiently awaiting the generalization of the wearing of uniforms, expected for 2026, after an experiment in around a hundred voluntary establishments.

“We are still in the dark,”

admits, impatiently, Frédéric Garcin, president of Uniforme Prestige.

But we are hopeful that it will clear up quickly.”

The small business…

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Source: lefigaro

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