A bit like the Kinder surprise, Auchan has set up
“mystery cart”
operations in 45 stores in recent months.
Which is causing enormous excitement on social networks.
What does this actually consist of?
Although inflation continues to decline, the rise in prices, particularly food prices, has not returned to its pre-crisis level.
This is why the French company filled carts with unsold products, the latter being covered with an opaque plastic film.
The consumer therefore pays for a set of products at a discount... (-66%) without knowing which ones.
The sale price of the lots varies between 50 and 100 euros.
If there is disappointment, the customer cannot exchange it or return it.
Enough to attract the most modest French people.
A video from the Auchan store in Bagnolet, last week, concerning this operation, has also been viewed more than 1.8 million times on TikTok.
Before spreading throughout France, these discounts were first launched by the Dieppe hypermarket (Seine-Maritime).
“We were in a meeting with managers and we were looking for an idea to boost sales, a small commercial innovation (...) An employee told us about an American show that she had seen in which they sell mystery containers.
We said to ourselves that we could do that with trolleys,”
says Jérémie Juan, the director of the Normandy hypermarket to BFMTV.
@auchanbagnolet
CADDIE MYSTRE Look back at our CADDIE MYSTRE operation which takes place on Saturday February 10, 2024 Thank you for coming so many Auchan Bagnolet thanks you and takes into account your feedback #auchan #auchanbagnolet #hypermarche #grandedistribution #bagnolet #caddiemystere #mystere #ps5 #xbox # nintendo #foryou #foryou
original sound - Auchan Bagnolet
A sign of customer enthusiasm,
“when the operation was announced on Facebook”,
the store “
had more than 200 messages in 30 minutes, mainly from people who wanted to order.”
Since the first event, more than 500 trolleys have been sold in this hypermarket, which is now trying to space out these big promotions to make them exceptional.