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Cyril Chapuy (L’Oréal Luxe): “In perfume more than elsewhere, you have to surprise”

2024-02-15T06:10:45.871Z

Highlights: L'Oréal Luxe has just published record results with a turnover of 41.18 billion euros for the year 2023. Since 2019, Cyril Chapuy has managed this portfolio of twenty-five brands with an emphasis on ultra-premium, couture perfumes, and care with cutting-edge active ingredients. Meeting with this pure ‘Orealien’, who joined the group around thirty years ago, supporter of a vision of beauty, between… This article is reserved for subscribers. You have 88% left to discover. Flash sale -70% on digital subscription.


Between couture fragrances and high-tech skincare, the general director of L'Oréal Luxe has succeeded in making this division of the group the world leader in luxury beauty by imposing his avant-garde vision.


While the L'Oréal group has just published record results with a turnover of 41.18 billion euros for the year 2023, its luxury beauty division continues to grow all over the world. .

A success which is based on numerous olfactory successes, carried in particular by couture signatures, like Yves Saint Laurent and its blockbuster Libre, Prada and its sweet orange blossom Paradoxe (with Emma Watson as an intellectual muse ), Valentino with Born in Roma or even Mugler, whose essential Angel, with its cotton candy-style gourmand accord, remains one of the classics of the genre.

Since 2019, Cyril Chapuy has managed this portfolio of twenty-five brands with an emphasis on ultra-premium, couture perfumes, and care with cutting-edge active ingredients, led by Helena Rubinstein and Carita, relaunched a year ago. and half.

Meeting with this pure “Orealien”, who joined the group around thirty years ago, supporter of a vision of beauty, between…

This article is reserved for subscribers.

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Source: lefigaro

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