The weeks promise to be tough for Cyril Noury, glued to his phone.
“I turn on the coffee maker, there’s a need for it,” he quips.
We have been preparing for weeks for the impact of the show: there has been a massive strengthening of the website and a tripling of staff to answer telephone calls.
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Despite the decision of the jurors of the show “Who wants to be my partner?”
» not to invest in his project, the entrepreneur has a smile on his face.
His Informa'truck project is already, according to him, a success on all levels.
And this, without even needing the financial participation of the jurors of the show, broadcast on M 6 this Wednesday February 14.
“Arrived too late”
“At the end the five told me no, some with great regret, notably Éric Larchevêque,” says the resident of Breuil-le-Sec.
For them, I arrived too late.
By the time I was on set (last September), a few weeks before I had already raised more than a million euros.
I had achieved my goal and my business was too valued for them.
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A true traveling computer workshop, the informa'truck travels through villages for computer repairs in rural areas.
The value of the Informa'truck was estimated at 2 million euros.
Since the project was publicized in 2023, renowned investors have been rushing in and injecting funds.
Launched in 2021, the company emerges from an observation of the digital divide in rural areas.
Its aim is to offer computer and electronic repairs and troubleshooting in villages far from services, through a network of workshop trucks.
The uniqueness of the initiative also lies in the message of inclusiveness it carries: almost all of the teams are made up of people with disabilities.
Numbers that will double
The boss is overwhelmed by partnerships and the Informa'truck is expanding much faster than expected.
Already 11 trucks crisscross nearly 80% of Hauts-de-France, Vichy and Limoges.
Two more will be added to the fleet in the coming weeks.
At the end of the year, it should be expanded with 19 new trucks in order to extend the activity well beyond the region.
The long-term objective is to cover the entire country.
As for the teams, here too, Cyril Noury is preparing to more than double his workforce: from 19 employees, the entrepreneur plans to have just under 50 employees at the end of the year.
When running his booming company, Cyril Noury will also have to manage a much less obvious consequence: popularity.
A veteran of the show warned him: taking the TGV will prove more difficult…