As of: February 15, 2024, 5:31 a.m
By: Julia Volkenand
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The youth and lifestyle format “Vice” will no longer be published in Germany from March.
A hard blow for readers of the cult read.
Munich - After 18 years, the “Vice” brand is coming to an end in Germany.
Editor-in-chief Tim Geyer announced this on Wednesday (February 14) on the X platform (formerly Twitter).
The youth and lifestyle format should end at the end of March.
In a long thread, Geyer regrets the decision to discontinue the magazine.
"A pity.
No other German medium has shown so consistently how good journalism can benefit young people.
We would have liked to continue for you.
Sorry, guys,” he wrote.
As he says goodbye, he also leaves a few personal words for his readers.
Working at “Vice” was a privilege for him.
After all, “VICE” managed to survive for almost two decades and made a name for itself with content about subculture, youth and pop culture.
“Vice” is discontinued: employees stand on the street
The dpa reports that 40 to 50 employees now have to go back to the job market.
Geyer advertises this to potential new employers on X: “Be quick.
Hire these people before others do.”
According to its own information to the dpa, the German Journalists' Union (Dju) in Verdi supported the employees and the works council throughout the closure process.
Dju regional manager for Berlin and Brandenburg, Jörg Reichel, told the German Press Agency: “We regret the business decision to discontinue “Vice” in Germany.
Journalism is losing an important voice and an important format.”
Popular cult brand ceases operations in Germany: No comment on strategic decision
“Vice” published on its own website, in the newsletter and through moving image content.
Printed special editions were rarer.
Geyer announced that there would be another printed magazine edition at the end of March.
The US company Vice, with branches in many countries, had had business problems in the past, including the search for new investors, bankruptcy and tough cuts.
Geyer did not comment on strategic decisions in the USA.
This is not the first time that the parent company is causing a stir.
The New York Times once exposed sexual assault on the US version of the format.