It was passed in October 2022, applies to around fifteen very large digital platforms (Amazon Store, App Store, Booking, Facebook, Google Play, Instagram, LinkedIn, etc.) since last August: the Digital Service Act , a European regulation targeting illegal content, comes into force on February 17 for all other players (so-called intermediaries) in the sector, whether they are Internet access providers, cache providers, hosts, online platforms, engines research… In France, Arcom, the Cnil and the DGCCRF are responsible for its application.
Here are some of the major changes consumers can expect.
Better framed advertising
Deceptive advertising practices, including dark patterns that influence consumer behavior in a manipulative way, are now prohibited.
Platforms must also offer alternatives to targeted advertising.
“Advertising helps finance platforms, but the regulation on digital services sets limits to protect certain audiences.
For example, it prohibits advertising targeting of minors,” specifies Benoît Loutrel, member of the Arcom college in charge of supervising online platforms.
Clear general conditions
Platforms must now offer terms and conditions formulated in clear, easily accessible and unambiguous language.
Benoît Loutrel insists on this point: “Users must understand the general conditions of use, they provide the basis for living together on digital platforms.
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Better processing of complaints
Platforms must establish an internal complaints handling system, allowing users to submit a complaint against a decision electronically and free of charge for at least six months.
This provides more transparency and recourse in the event of account restriction or closure, such as in the case of online gaming users.
More security when purchasing online
Consumers must be assured of purchasing products that meet European safety standards and are not counterfeit.
Benoît Loutrel explains: “Yesterday, Amazon could say:
if you bought a dangerous product, it’s your fault
.
Today, the DSA holds them accountable.
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In the event of serious and repeated non-compliance with these rules, platforms face fines of up to 6% of their global turnover, as well as a ban on operating in the single market. EU.