As of: February 16, 2024, 3:48 p.m
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TikTok enriches the Apple Vision Pro by introducing a native spatial app with a vertical video player and interaction options.
The Apple Vision Pro, Apple's latest flagship in the world of mixed reality headsets, has received an impressive addition to its app ecosystem.
While the Vision Pro has to do without popular streaming services such as Netflix and YouTube, Apple has managed to win Disney+ as an important partner.
Another exciting development is the integration of TikTok as a native spatial app, expanding the range of entertainment options on the Vision Pro.
Apple is also currently further developing the image generator.
TikTok enriches the Apple Vision Pro by introducing a native spatial app with a vertical video player and interaction options.
© IMAGO / Pond5 Images
A new way to experience TikTok
TikTok, the popular influencer marketing platform, is now available on Apple Vision Pro and offers a completely new experience.
The specially developed app features a vertically oriented video player that is optimally tailored to the Vision Pro's display.
Users can not only watch their favorite videos, but also write comments, respond to comments and browse through the platform's diverse range of videos.
The ability to use TikTok in an immersive, spatial format could fundamentally change the way people consume and interact with short-form videos.
The spatial representation enables a more intensive immersion in the content, giving the “doom scrolling” behind the headset a whole new dimension.
What does this integration mean for users?
The availability of TikTok on the Apple Vision Pro signals an important step in the evolution of mixed reality technology.
It shows that developers and content providers are ready to optimize their apps and services for more immersive experiences.
For users, this means greater diversity and depth in the way digital content can be experienced.
Recently, Tesla drivers made headlines with the Apple Vision Pro behind the wheel.
This development could also be an indication that Apple can continue to secure significant partnerships for the Vision Pro, despite the challenge of getting some of the biggest video platforms on board.
The integration of TikTok shows that newer, dynamic content formats also have a place in the future of mixed reality.
Apple Vision Pro or Meta Quest 3: Who will win the duel?
As the Apple Vision Pro continues to expand its app offering, it remains to be seen how the lack of platforms like Netflix and YouTube will impact the headset's long-term appeal.
However, the partnership with Disney+ and now TikTok underlines Apple's commitment to providing diverse and high-quality entertainment.
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TikTok's integration as a native spatial app could also serve as a catalyst for other content providers to rethink and potentially adapt their presence in the mixed reality world.
As technology continues to evolve, it will be exciting to see what other apps and services will make the leap into this new, immersive world.
CEO of Meta, Mark Zuckerberg, recently published an analysis between the Apple Vision Pro and Meta Quest 3 on Instagram.