As of: February 17, 2024, 7:42 p.m
Comments
Press
Split
Instagram is testing a new limit on the number of hashtags per post.
The previous number of 30 hashtags is to be reduced to five.
Instagram is currently conducting tests that limit the number of hashtags users can add to their posts.
According to some reports, the maximum number of tags that can be included in a single update is now limited to five.
This innovation could have a significant impact on the strategies of content creators and brands on the platform.
Instagram is testing a new limit on the number of hashtags per post.
© IMAGO IMAGES
Importance of Hashtag Restriction
Limiting the number of hashtags is a step that makes sense since Meta has already introduced similar limitations on the Threads platform.
The idea there is that limiting tags to just one per post will reduce the opportunities for spammers to hijack trending topics by adding as many popular tags as possible in the hopes of getting their updates into as many search streams as possible.
After tags were introduced on threads, users complained about problems.
Similar logic could be applied on Instagram, where spammers regularly target popular tags.
It is also a common practice to add additional tags in the first comment, which in some cases already leads to greater reach.
However, the effectiveness of these new restrictions may be questioned as there are already methods to circumvent them.
Possible changes in discovery
Instagram could also limit the discovery value of hashtags posted within comments or comments (not replies) added by the creator.
If this were to be implemented as well, it would be a bigger consideration.
Businesses and content creators should carefully study the right hashtags for their business and apply more specific, targeted tags to each of their updates.
Five tags might be sufficient, but a broader implementation of this limit could still impact the posting process and the use of tags in posts.
My news
Huge trouble over German Alpine tourists in Tyrol: landlords and mountain rescue services are almost at odds
Man helps give birth on sidewalk - baby's mother thanks him in a special wayread
Daylight Saving Time 2024: Is the time change this weekend?
read
Rockfalls in Italy: Search for missing people after rock falls - roads buried at a popular lake and in Trentino read
Silent widespread disease: More and more people in Germany are being diagnosed with endometriosis
54 mins ago
“There has never been such a massacre here before”: Anger and sadness after the construction site collapse in Italy
Limiting tag usage could also be a sign that hashtags are no longer as valuable as they once were, as social platforms' algorithms have become much better at sorting content based on a broader set of identifiers.
If Instagram already knows what a post is likely to be about, it may not need manual tags as much, which could represent another change in the process.
Update from Instagram: Hashtag restriction is a bug in the system
After queries, Instagram has now stated that the hashtag restriction was a mistake and that it is not currently being actively researched
.
This clarification could come as a relief to many users, but it raises questions about the future direction of the platform.
However, with the help of hashtags, a shadowban can be recognized and identified.