In the current reality, "the most at home in the world" has become much more than a marketing/El Al slogan
The slogan "the most at home in the world" that has accompanied the El Al airline for years, takes on a new meaning in light of rampant anti-Semitism in the world and the fact that many airlines have stopped offering flights to and from Israel.
The company, which at the outbreak of war maintains the air bridge from Israel to the world, launched a new campaign under the message "Flying with the flag".
This is a large-scale campaign that will appear on television, in digital, on social networks and on outdoor signage through the McCann advertising agency.
In addition, as part of honoring regular and reserve IDF servicemen, El Al will embark on a series of moves that will be revealed in the coming days.
While most airlines continue to delay returning to regular flights to and from Israel, El Al's new campaign brings to light the Israeli story of October 7, as part of which Thousands of Israelis who were abroad found out about what was happening in the country and began looking for a way to return home to Israel as soon as possible.
In the video, similar to reality, the members discover that all flights to Israel have been canceled, and El Al is left almost alone in operating flights to and from Israel.
Flights to El Al at the beginning of the war were characterized by many young people who interrupted their trip, and came to the reserves to fight for the country.
The essence of the campaign and the video is to salute the reservists for their dedication, as well as to express El Al's commitment to the citizens of Israel during both wartime and normal times, while keeping the skies open for business travel, ventilation flights, and the like.
But while in the video the friends meet again after four months of intense fighting and fly to complete their trip, in reality things look a little different.
El Al enlists the headquarters of the families of the abductees
Outdoor signage of El Al next to signage of the headquarters of the families of the abductees financed by the company./El Al
From the first day of the war, El Al took part in the national effort, was harnessed to fly cargo, reservists, families of the kidnapped and more.
As part of the company's mobilization as a full partner of the headquarters of the families of the abductees, 15% of the billboards it purchased as part of the campaign will be donated, for the full use of the headquarters.
In addition to assisting and working with the abductees' headquarters, El Al salutes the IDF's regular and reserve soldiers, and will make a series of moves to honor them that will be revealed in the coming
days
. Once again, how much El Al is intertwined in the history of the State of Israel as the air bridge connecting Israel to the world. We are proud to be the Israeli airline that carries the Israeli flag on the tail of its planes, and maintains a diverse flight schedule to dozens of destinations in the world, while ensuring the safety and security of our passengers. In the four months For the latter, we closely accompany the headquarters of the families of the abductees and assist them in everything necessary, among other things, by flying representatives of the families of the abductees to diplomatic missions, and by flying exhibits to raise international awareness. We will continue to do everything we can to help them and raise awareness of the issue, and as part of the campaign, El Al donated 15% From the billboards down to the families of the abductees, so that the message to return them home will continue to resonate throughout Israel."
More on the same topic:
Al Al
campaign
abducted
reserves