“Never Surrender”
.
Translation:
“Never capitulate”
.
This injunction, which sounds like a political slogan, is only the name of one of the models of a brand new line of sneakers created by Donald Trump.
Saturday February 17, the former President of the United States and candidate for the presidential election next November made a surprise appearance at Sneakers Con, one of the largest trade shows dedicated to “sneakers”, in Philadelphia, in Pennsylvania.
Struck with a “T” on the tongue and an American flag at the heel, the gold model is presented as
“bold and durable, just like President Trump”
.
Limited to 1000 copies,
“these shoes intended for true patriots”
are already out of stock despite the sale price ($399).
A few pairs were autographed by the Republican candidate.
Legal disputes
Sentenced on Friday February 16 in New York to a fine of nearly $355 million for a series of financial frauds within his real estate empire, the Trump Organization, Donald Trump is orchestrating a communications coup aimed at forgetting his legal troubles which could poison his campaign to regain the Oval Office.
Two other pairs of shoes are sold on the “Trump sneakers” site.
As well as a range of “Victory 47” perfumes – if re-elected, Donald Trump will become the 47th president of the United States after having been the 45th between 2017 and 2021.
NFT cards
The site would be managed by CIC Ventures LLC, a company that Donald Trump said he owned in his 2023 financial disclosure, the
Associated Press
reveals .
Trump's business site says the new venture
"is not political and has nothing to do with any political campaign
. "
This is not the first commercial operation that Donald Trump has launched since announcing his candidacy for the White House.
At the end of 2022, he launched NFT cards - that is to say in the form of digital certificates of ownership - with his image, representing him as a superhero, a cowboy or an astronaut, for the modest sum of 99 dollars .
He declared having earned between 100,000 and 1 million dollars with this operation, reports AP.