Life in Allauch's businesses is improving.
Since the installation of the film crews for
Plus belle la vie, even plus belle
, the commune of Bouches-du-Rhône located not far from Marseille has observed an increase in its attendance.
Questioned last week on BFM Marseille Provence, Mayor Lionel de Cala (LR) estimates that it receives 20 to 30% more tourists.
Who will also be able to take advantage of their visit to visit, from 2026, the Marcel Pagnol Museum.
To discover
TV tonight: our selection of the day
“We hope to see tourist numbers in the town double next summer. That is to say in the months of June, July and August, going from 10,000 visitors over the summer period to 20,000 thanks to the effect of the series, which is one of the best established series in France,”
specifies the councilor of this town of 20,000 inhabitants to the local television channel.
Competition to host filming
When TF1 announced it was looking for an outdoor filming location to complete the sequences filmed in the Belle de Mai studios in Marseille, Lionel de Cala put forward his municipality's candidacy.
Competition was fierce between several Provençal villages.
In addition to tourism and the economic benefits linked to the presence of film crews thirty days a year, the city also receives compensation paid by the production.
More beautiful life
in
Allauch
: the Mistral and the new scenery are already attracting a crowd of fans
Testimonies collected before the first filmings confirm the existence of a local enthusiasm for the soap opera.
“You can’t imagine what
Plus Belle la Vie
represents in the South.
We are hooked because it happens at home and everyone recognizes themselves in the characters
,” assured Marise, a decoration painter based near Allauch.
On January 8, the town hall organized a broadcast of the first episode of
Plus belle la vie encore plus belle
in the brand new Mistral bar.
The excitement was there.