The local elections are not of interest to the general public, but the legislator determined that they will be held on 27.2.24, a Saturday, for those who are looking for a bright spot in our reality.
In the previous incarnation of the elections in October, Tel Aviv was on the betting map where a change of government could take place among the largest and most influential cities in Israel, now only Haifa remains there.
Orna Barbiei literally landed on Tel Aviv, like an elephant in a china shop, almost no resident knew that she was even a resident of the city until she announced that she wanted to be mayor.
After the end of the political cooldown in the Knesset, the chair on the 12th floor of the Tel Aviv-Yafo Municipality looks like a target worth attacking.
A quarter of the city's residents want every election to replace Huldai, who has been on the mayor's chair for 25 years, they were just waiting for a worthy candidate to lead them, these votes landed with her.
One of the biggest problems with celebrity candidates who land on the city a few months before elections that they don't have anything basic, residents who support them.
After all, most of them have no experience as council members, those who fought from the opposition benches and know the local government for its many complexities.
They land from outside, on the celeb route they want to win the hearts of the residents, sometimes it succeeds.
Elections in Tel Aviv/Walla!, Walla!
Celeb candidates are looking for voters
Like Barbie, there are several other candidates who came from the television studios, the army, national politics and are trying their luck in an election campaign that tries to sell them as off-the-shelf products.
The big question is how many of them will remain as councilors if they lose the election.
Barbie's campaign was launched a few weeks ago, in a hi-tech office building in Tel Aviv, where several rooms were rented, in what looks like a municipal start-up looking for an investor.
Berbai's commanding and managerial abilities and experience are to her credit, the almost central problem she faces, the majority of Tel Aviv residents, do not associate her with the city.
Like the best Yesh Atid campaigns, they look like a million dollars, a scrubbed Guinness jacket replaced the cloth jacket, the message, I'm yours, I came to work, now all you need is voters.
In days of war and uncertainty, it is not clear how many Tel Avivians will even go to the polls.
Barbiei must rely on Huldai's opponents, who will really hate him on election day, to put her ticket on the ballot.
After 25 years, is a new and fresh leadership coming to Tel Aviv?
Probably the answer is yes.
In the distant sister, Holon, the situation is almost similar, there the mayor's seat has not changed in the last 30 years either, but two young and energetic candidates, those who emerged from the opposition benches, are going to make a change there.
In Tel Aviv, they were just waiting for a worthy candidate, maybe in five years he or she will arrive
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