In the video: the guide to the correct publication in Google/Editor: Gilad Man Mannheim
Almost all business owners - big or small - have posted or are posting on Google on a regular basis.
After all, this is the largest search engine in the world.
But why even advertise on Google in the first place and how do you advertise correctly?
We asked Moran Bramper, Industry manager at Google Israel, for tips on proper advertising on Google, and came away with quite a few insights.
"So why actually advertise on Google?" says Moran.
"Everyone knows that Google is the biggest search engine in the world. We all search, ask and research on Google. As business owners, if someone was looking for you or a service relevant to your business, you want to be there and thus reach more potential customers for your business."
Moran continues: "Advertising on Google has two significant advantages. The clear advantage of Google is clear - the accuracy of your ad at the right moment and to the right user. Your ads will only appear to those who searched for you or a search that is relevant to your business. The second advantage - costs. As business owners, advertising budgets are A significant issue. The Google advertising method is called Pay Per Click, which means that if your ad is not clicked - you do not pay. In addition, the whole issue of managing advertising and advertising budgets is completely under your control - you determine what the budget is and the maximum you are willing to pay for each click." .
So will whoever pays the highest amount necessarily appear first, how important are the titles and what about additional tips?
Watch the full article in the video player above.
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In collaboration with B144
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