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At Guerlain, the bottle is also a matter of heritage

2024-02-19T13:32:07.037Z

Highlights: At Guerlain, the bottle is also a matter of heritage. To celebrate the 170th anniversary of the Flacon aux Abeilles, the perfumer opened his reserve of Sublimes. A ‘safe’ that tells the story of the house. Ann Caroline Prazan, director of art, culture and heritage at Guerlain got her hands on a copy of the first tube of lipstick launched by Aimé Guerlain in 1870. The object, called Don't forget me, no longer feels anything, unfortunately.


DECRYPTION - To celebrate the 170th anniversary of the Flacon aux Abeilles, the perfumer opened his reserve of Sublimes. A “safe” that tells the story of the house.


It was at an auction in Houston (Texas) that Ann Caroline Prazan, director of art, culture and heritage at Guerlain, got her hands on a copy of the first tube of lipstick launched by Aimé Guerlain in 1870. With his recharge, he created astonishment when he came out.

The object, called Don't forget me, no longer feels anything, unfortunately.

Until then in the hands of a perfume collector, it crossed the Atlantic, then joined the Guerlain reserve, near La Samaritaine, in Paris.

In this place guarded like a safe, the history of the house is contained in 350 bottles and original documents.

Maintained at a cool temperature, so as not to damage the treasures kept in chic white boxes, the Sublimes reserve is rarely opened.

Because it is the 110th anniversary of the Champs-Élysées boutique and the 170th anniversary of the famous Flacon aux Abeilles, and because Ann Caroline Prazan is always ready to tell the story of her house, we have entered the holy of…

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Source: lefigaro

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