It is a family SME that has surfed the explosion in demand for organic and natural products.
Created in 2008 in Escalquens (Haute-Garonne), south of Toulouse, the company MKL Green Nature now shows growth of 40% per year and has just invested 10 million in a new storage building to meet demand. and plans another for production in 2025. A consecration for its founders who launched the company in their garage and scoured the region's markets to convince their customers.
Also read “Makeup, I’m very comfortable with that”: who are the boys who dare to wear nail polish?
“My father sold wallpaper and was a painter when he was laid off at the end of the 1990s,” says Ludovic Mathieu, CEO of MKL Green Nature.
He discovered Aleppo soap, a product unknown in France at that time and he decided to sell it in the markets of Auterive, Colomiers and Saint-Aubin where it was very popular.
In 2004, he decided to go to pharmacies to market his soaps and that’s when the business started to take off.”
300 products in the catalog
In two years, MKL Green Nature managed to convince 500 pharmacies of the benefits of its soaps and moved into a building in Saint-Orens-de-Gameville.
In 2018, the laboratory launched into the packaging and production of new products, always organic.
“We have become a manufacturer with a filling line since the idea is to control the entire process internally,” explains Ludovic Mathieu.
We have diversified by offering shower gels, shampoos and creams, always in partnership with pharmacies.”
Also readCosmetics: how Yves Rocher, passionate about plants, hatched an empire
Building on its success in France with 20,000 partner pharmacies, MKL Green Nature, which today has 110 employees and nearly 300 products in its catalog, is aiming for international development.
The company wants to export to around twenty countries this year, working with distributors.