Microsoft will bring several of its titles to other consoles, such as Nintendo Switch and PlayStation 5.
We can say that, after a few days of uncertainty, that is the summary of the new strategy of the video game section of the North American company.
Because a ghost walked through the virtual world during these past days.
The ghost of Microsoft's reconversion.
The truth is that in the last two weeks a rumor has spread like wildfire on the internet (a rumor supported by leaks) that could significantly alter the entire ecosystem of the world of video games.
The rumor said that Microsoft, the company behind the Xbox consoles, the company that in recent years has maintained the most aggressive policy of purchasing studios (Mojang, Ninja Theory, Arkane, King, Bethesda and a long list of others until end with the gargantuan acquisition of Activision Blizzard), would have renounced exclusivity, competing face to face with Sony and Nintendo, and would be open to becoming a video game development company for all platforms.
Phil Spencer, the brain behind Microsoft's video game division in recent years, in a display of what should not be a communication policy, did not deny the rumors but invited people to an explanatory event that was held on last week.
The lies boiled.
Speculation skyrocketed.
There was even talk of giving up continuing to develop consoles, leaving all the ground for Sony, which would be the most important change in the industry in years.
The event eventually took place, but no one is entirely sure whether it cleared things up or clouded them further.
“We have made the decision to bring four games to other consoles.”
In the end, the blasting was controlled, but many people see it as the first step in a total restructuring in the video game area.
He didn't say which ones, but everyone points out that it would be
Hi-Fi Rush
,
Pentiment
,
Grounded
and
Sea of Thieves
.
Other great platform exclusives, such as
Starfield
or the future and highly coveted
Indiana Jones
, would remain exclusive.
For now.
In recent years, Microsoft has adulterated the entire video game ecosystem using its checkbook.
He has bought studies that he has not known how to use to produce great results.
It has brought to market a very powerful machine but it has lost out in sales with its direct rival, the PlayStation.
In exchange, it has created a very attractive product: Game Pass, that sort of Netflix of interactivity that consists of a wide catalog of games in exchange for a monthly subscription.
Nothing we play today would be the same if it weren't for Microsoft.
But Game Pass has hit its ceiling.
It has, as the company revealed two days ago, 34 million users.
Given the growth projections that the company expected, it is not enough.
Microsoft has been able to maintain this level of investment (often unfortunate) for the simple reason that, being now the largest company in the world, its market capitalization doubles Spain's GDP.
That is to say: with the king's gunpowder it shoots well.
But the patience of the bosses comes to an end even in a golden empire like Microsoft.
In a context in which the gaming public has stagnated and the chosen strategy has not given the expected results, one cannot waste infinitely.
Everything seems to indicate that the expansion of recent years has ended and that we will enter a period of concentration and change.
It won't be imminent, but these four games could be the first step on a very long road.
True things, friend Sancho.
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