It's one of the boldest collaborations in the beauty industry right now.
McDonald's and the London brand Nails.Inc have joined forces to create new products that will delight fans of cosmetics and fast food.
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On the menu for this limited edition collection: a red varnish in a “ketchup” shade, another “burger brown” color and a top coat to paint your nails with golden hearts, in reference to the famous slogan of the restaurant chain, “I' m lovin’ it” (“I love it”, in French).
The most creative can also garnish their manicure with stickers with evocative designs, such as mini Big Macs, fries in their red box, McFlurry ice creams, or even golden arches forming the emblematic “M” of the fast food brand. .
“Big Mac” manicure and “French fries” false nails: McDonald’s launches a range of varnishes bearing its image Press/Nails.Inc/McDonald’s
False nails, “ready-to-apply” directly on the fingers to display a “French fries” French manicure, complete this playful and regressive range.
Enough to demonstrate your gluttony to the tips of your nails.
“Big Mac” manicure and “French fries” false nails: McDonald’s launches a range of varnishes bearing its image Press/Nails.Inc/McDonald’s
Available on the Nails.Inc website and on Amazon, these accessories do not cost more than a burger, since the prices range from 6.99 euros to 8.99 euros.
Just a few hours after they were officially put on sale on the British edition of the Amazon site, most of the products and boxes in this collection were already out of stock.
“Big Mac” manicure and “French fries” false nails: McDonald’s launches a range of varnishes bearing its image Press/Nails.Inc/McDonald’s
Fast food and cosmetics
This is not the first time that McDonald's has tried to combine fast food and beauty.
Indeed, in January 2023, the brand aroused the curiosity of Internet users by posting a mysterious photo on the French Instagram account.
The photo revealed an eyeshadow palette with shades reminiscent of the ingredients of its most famous hamburger, notably a “salad” green, a “cheese” yellow or even a “steak” brown, as the caption of the post described.
In February last year, another photo of a multi-colored manicure, decorated with drawings depicting the famous dishes of the American restaurant chain, already announced the color.
Beyond McDonald's, other fast-food chains have also been trying this hybrid concept for several years.
In 2022, the cosmetics brand Elf joined forces with the American donut chain Dunkin Donuts to create a watered-down makeup collection, when the model Hailey Bieber collaborated with its competitor, Krispy Kreme, to promote its lip balms. teaches Rhode in 2023. Fenty Beauty, Rihanna's makeup line, also created a buzz by launching ketchup glosses that went viral on social networks.