She is in the running for the César for best actress of the year, but Virginie Efira can already boast of another prestigious nomination: that of the title of first ambassador of Lancôme in France.
After lending her image to the Cartier house, the heroine of
Love and the Forests
makes her entry through the front door into the world of luxury cosmetics.
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Very sober, the first two official photos of the campaign reveal the luminous actress faithful to her casual chic look, dressed in a simple pantsuit and sneakers, sporting her signature nude makeup and a broad smile.
Virginie Efira, first French ambassador for Lancôme.
Luc Braquet/Lancôme
Freed beauty
To take on this new role, the 46-year-old actress who has just welcomed her second child does not intend to play a simple model, but promises to be the spokesperson for an uninhibited and liberated vision of beauty, without giving up to the spontaneity and authenticity that characterize it.
“Lancôme conveys for me the idea of an assumed femininity which is neither a hindrance nor a disguise, but rather the revelation of a radiance that we find inside ourselves to be in touch with the world », declared in a press release the one who has become in a few years an icon of French cinema, citing in particular Julia Roberts, emblematic face of the brand, as one of her idols.
Also read: From Julia Roberts to Aya Nakamura: the new era of Lancôme muses has dawned
Virginie Efira, first French ambassador for Lancôme.
Luc Braquet
New faces
The second favorite female personality of the French (1) thus joins the five-star cast of Lancôme muses, like Penélope Cruz, Kate Winslet, Isabella Rossellini, Lily Collins, Aya Nakamura and Zendaya.
An announcement that particularly resonates with the change in image made by the French label in recent years by choosing more inclusive models anchored in contemporary society, aimed at all generations of women.
Virginie Efira, the art of living
In images, in pictures
See the slideshow06 photos
See the slideshow06 photos
(1)
The top favorite actors and actresses of the French
, Ifop x Paris Match survey, 2023