The idea was simple: distribute educational booklets on the Olympic Games to primary school pupils, and at the same time, slip a 2 euro coin inside.
The only problem was that no one knew, neither among the teachers nor on the union side.
One commemorative coin per booklet, 4 million kits, 8 million euros spent in total.
This is the pharaonic number that has lifted the hearts of the teaching staff this week.
For two days, the booklets have been gradually arriving in schools and it was probably not the best idea, at the best of times.
While it has just been announced that the austerity mentioned by Bercy would affect National Education - after years of job cuts - the government seems to be spending lavishly when it comes to promoting the Paris Games.
At Snuipp-83, Alain Tournay deplores the gap with the reality of the profession: “It does not meet the needs of National Education.
Once again, this will not solve the problems.
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And as a scourge never arrives alone, the government's communication stunt failed, both in substance and in form.
The ministry never communicated about the operation, even to those first concerned.
The booklet boxes arrived this week, surprising everyone in the schools.
“It’s part of the government’s strategy to create buzz.
There was that of salary increases, that of the return of uniforms, and now this,” breathes the trade unionist.