As of: February 21, 2024, 7:14 p.m
By: Sahar Kazemi-Saffari
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The Roberto Geissini fashion label will one day pass into the hands of Davina and Shania Geiss.
There's just one big problem standing in the way.
The Geissens love expensive designer clothing, especially their own brand Roberto Geissini.
Carmen and Robert Geiss have been successfully running their fashion label for ten years now - but they would slowly like to dedicate themselves to new projects.
That's why the millionaire couple wants their daughters Davina and Shania to take over the company.
Would they be able to live up to this responsibility?
MANNHEIM24 reports:
The Geissens: Their path to millions in the textile business - from Uncle Sam to Roberto Geissini
The Geissens have known the textile business for a long time.
After all, Robert Geiss and his brother Michael led the Uncle Sam sports brand to success in the 90s.
In 1995, the brothers sold the label for a huge sum of money, which laid the foundation for the Geissens' current fortune.
With Roberto Geissini, the Geissens wanted to build on the success of Uncle Sam.
In the typical Geiss style, the clothes are a mix of rocky and chic, with lots of skulls and rhinestones.
The biggest fan of the designs is Robert Geiss himself, who you almost never meet without a Roberto Geissini T-shirt.
Many fans of the family, however, find the Roberto Geissini pieces unnecessarily expensive.
Carmen and Robert Geiss are considering giving Robert Geissini to their daughters
Davina and Shania Geiss have also been involved in the business for some time.
They help organize photo shoots, stand in front of the camera as models themselves and Davina Geiss has even designed her own collection, which she sells under the name DG by Indigo Limited on Roberto Geissini's website.
Now Carmen and Robert Geiss have the idea of handing over the label entirely to their offspring.
“We are thinking about leaving the fashion company to the children so that we can finally take it easy,” says Carmen in a new episode “The Geissens – A terribly glamorous family”.
In the future, the millionaire couple would like to focus primarily on their real estate company Geiss Properties in Dubai.
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The Geissens: Davina and Shania Geiss lack motivation – Robert is frustrated
“The only problem is that we have two children who are not very motivated,” says Carmen, explaining her concerns.
And she's not entirely wrong.
Davina and Shania Geiss prefer to have conversations about their professional future like this: not at all.
This regularly annoys her father Robert Geiss, who wants more initiative from his offspring.
For now, Davina and Shania Geiss will only help out at Roberto Geissini and won't run the store on their own.
At the moment the two of them are already earning their own money through social media.
(sks)