Reducing the carbon footprint of its automobile fleet and employee travel is becoming a growing concern for most companies, whatever their size.
In line with this trend, Speedy has mapped the environmental impact of its activities.
For the headquarters and all auto centers, employee mobility accounts for 6% of greenhouse gas emissions.
To reduce its impact, the brand has set itself the objective of achieving carbon neutrality by 2050.
This trajectory involves the electrification of the fleet with 30% of the hundred or so company vehicles currently running electric or hybrid.
Speedy has decided to go further by tackling the greening of its employees' commuting journeys using bicycles.
The brand chose Azfalte to finance and manage its bicycles.
“This specialized start-up offers a turnkey solution.
Another advantage is that the employee has a wide choice of bikes
,” explains Hermione Cotard, director of innovation, digital, mobility and CSR at Speedy.
Also read: “It’s an offer that appeals to candidates and employees”: the corporate electric bike is gaining more and more fans
Before deploying the cycles, Speedy carried out a survey to assess the distances between homes and workplaces and to understand the physical condition of the candidates.
To obtain a bicycle, the home must not be more than 20 kilometers from the headquarters.
Another condition: the route must take cycle paths.
To be eligible, cyclists must be able to park the two-wheeler in a safe place at home.
Only around ten employees are affected.
Today, five are participating in the experiment.
To expand this base in the future, Speedy relies on Azfalte's expertise.
“Recent models”
Always with the aim of prioritizing safety, Speedy has selected bicycles manufactured in Europe.
“We chose high-quality bikes,”
adds Hermione Cotard
.
The selection is made up of recent models, electrically assisted bicycles (VAE) from premium brands like Cowboy.
The catalog includes 20 models and the choice is made according to the type of journey: multimodality, proximity, sports bike, city bike, etc.
Before launching the project, tests were carried out.
Employees were able to try the bikes for three days, after which their impressions were collected.
As Speedy does not have expertise in financing and managing bicycles, the brand relies on that of Azfalte.
The brand finances the rent of the bike and accessories at 80% when the employee pays 20%.
The contract includes repairs, insurance and two maintenances per year.
New mobility
VAEs are only one of the vectors of new mobility, just like carpooling, car sharing or even the mobility pass.
Speedy wants to go beyond bicycles and is leading a global reflection on these new modes of travel.
The objective: to offer new services to employees and strengthen the quality of working conditions while reducing the environmental impact.
As a member of Mobilians, a professional organization for automotive and mobility services, the brand meets start-ups in this sector and can stay informed of the latest innovations.
Committed to the electrification of its fleet and the deployment of bicycles, Speedy should broaden its areas of intervention but is still at the reflection stage.
Home-work travel represents 10% of the brand's carbon footprint.
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