Using artificial intelligence, Google is sharpening its weapons to attract advertisers a little more.
From March, Gemini, the American giant's most powerful AI model, will power one of its flagship advertising products, Performance Max.
This will allow businesses to create a campaign in just a few clicks.
“With Gemini, merchants and businesses of all sizes will be able to generate text and images for free in just a few minutes for an advertisement to be placed in the Google ecosystem
,” explains
Dan Taylor, Google VP in charge of advertising solutions, to Le
Figaro
. .
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These creations will be based on the prompt written by the company, but also on the universe of its website, its previous communication campaigns, the characteristics of the product highlighted as well as Google search trends.
On the visual creation side, the content generated using the Imagen 2 tool will be able to show characters in action.
For example, a child...
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