It’s hard not to see them… Since the beginning of February, no less than 2,000 posters extolling the merits of the “Navigo Liberté +” service have appeared on the networks.
At the back of buses, in 4 by 3s on the platforms of major Parisian stations, on the screen doors of line 13... They display their catchy slogan everywhere: “Liberty +, free to pay less”.
Six months before the start of the Paris 2024 Olympic Games, Île-de-France Mobilités (IDFM), the regional transport organizing authority, launched this vast campaign to promote Liberté + with a precise objective.
This is to remind Ile-de-France residents who do not have a Navigo subscription that their (free) registration for this transport post-payment service will allow them to escape the price shock planned during the Olympic period.
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