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The Rolex Lady is on display at Bon Marché

2024-02-22T10:24:00.693Z

Highlights: The Lady-Datejust watch from Rolex's Oyster Perpetual collection is on display at Bon Marché until March 30. The mini case, measuring 28 millimeters, is completely in line with the current trend. This watchmaking icon has its own Rolex caliber, the 2236, which was complex to create due to its small size. In 1957, women also wanted to wear a wristwatch that was robust and as reliable as a man's. Since then, women have continued to wear it regardless of their professions.


The Lady-Datejust watch from Rolex's Oyster Perpetual collection is on display on the ground floor of the Left Bank department store until March 30. The opportunity to discover this collection but also to better know its history and its icons.


The Lady-Datejust watch from the Oyster Pepetual collection by Rolex is a feminine classic par excellence.

Its mini case, measuring 28 millimeters, is completely in line with the current trend.

Thanks to the materials offered - steel or three variations of gold (yellow, gray or 18 ct everose), the work of the bezel and the dial, multiple combinations are possible.

You can also choose from three typically Rolex bracelets: the Jubilee, the Oyster and the President.

As a bonus?

This watchmaking icon has its own Rolex caliber, the 2236, which was complex to create due to its small size.

At the beginning

It was in 1945 that the Oyster collection was born, equipped with an automatic winding chronometer.

A first in the field of watchmaking.

In 1957, women also wanted to wear a wristwatch that was robust and as reliable as a man's.

Hans Wilsdorf, the founder of Rolex, imagined the Lady-Datejust in this way.

“Women want the best of both worlds: a tiny watch and a precise movement.

However, the smaller the watch, the more difficult it is to guarantee its precision,” he explains on the genesis of the piece.

The first Lady-Datejust, 1957 Rolex @ Audoin Desforges

Inspiring women

Since then, women have continued to wear it regardless of their professions.

Like Wimbledon champion Chris Evert, or even Grace Kelly, in their time.

Today, other sportswomen or artists have taken over, such as the equestrian Jessica Springsteen or the sitar virtuoso Anoushka Shankar.

Just like stars Kim Kardashian or Hailey Bieber.

Tennis champion Chris Evert Photo Press / Rolex

Le Bon Marché Rive Gauche, 24, rue de Sèvres - 75007 Paris.

rolex.com

Source: lefigaro

All news articles on 2024-02-22

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