Basically, TAG Heuer is (also) a fashion brand.
This is true when it offers a new collection of modern and designer glasses.
It would be just as good if it also offered jackets or gloves for gentlemen drivers.
But for now, it is young, trendy American and Korean golfers that she is targeting with a collaboration that goes well beyond a watch.
Why golf?
If the brand's DNA remains clearly centered on performance and motorsport, how can we forget that, once upon a time, TAG Heuer was one of the first brands to place its trust in a young golfer: a certain Tiger Woods?
The new TAG Heuer Connected Caliber E4 45 mm x Malbon Golf Edition.
TAG Heuer.
For the first time, TAG Heuer and fashionable Californian golf brand Malbon have together created a capsule collection of golf-inspired items, only available in Malbon boutiques across the Atlantic and in Korea, and on its website.
After recognized brands like New Balance, Beats by Dre or Girls Skateboards, it is now Tag Heuer's turn to collaborate with Malbon Golf.
Focused on performance on the greens, this collection uses quality technical fabrics, like the two-way stretch nylon of the Alps zip-neck sweatshirt.
A unique capsule collection.
TAG Heuer
Gloves, t-shirts, sweaters, bucket hats and even club or golf ball covers... Sober and cool, it comes in neutral colors enhanced with touches of turquoise and green.
From greens to the connected watch, including the golf ball.
TAG Heuer
TAG Heuer and Malbon Golf are also joining forces to present a new TAG Heuer Connected Caliber E4 45 mm x Malbon Golf Edition (€2,300) in green and yellow colors.
A connected watch for a new generation of golfers, which tracks every shot on the green.
Each recorded shot can even be linked to a specific club, with player performance even allowing club recommendations to be personalized.
A real wrist caddy for exploring one of the 40,000 golf courses around the world.
A connected watch designed for golfers.
TAG Heuer
Off the greens, the TAG Heuer Connected Caliber E4 45 mm x Malbon Golf Edition with its ultra-light grade 5 DLC titanium case also allows you to follow everything on a daily basis, such as displaying as virtual dials those of the watchmaker's most renowned models.
The personalized Malbon main dial features the logo created for the occasion, the
character Malbon, wearing a cap adorned with the TAG Heuer shield, as well as an animated pattern that changes color over the seconds, available for the entire E4 generation.
Exclusively for this special edition piece, the second dial is inspired by the Heuer 02 model. Made of rubber and calfskin, its strap is enhanced with bright yellow and green.