What is the difference between a sports chronograph and a sport-chic chrono watch?
The disappearance of the pushers.
A purely visual erasure, because there is obviously no question of doing without these functional elements.
But when the timer becomes more urban, there is no need to have prominent pushers that can turn into annoying growths.
As with bracelets, the new generation focuses on integration.
Typical example: the BR05 Chrono from Bell & Ross.
“The case and the bracelet are one.
This type of design refers to a typology of watches that appeared in the 1970s. Its transposition into the identity of Bell & Ross allows us to obtain a result that is at once obvious, modern and graphic,”
underlines Bruno Belamich, director of the creation of the Franco-Swiss house, evoking this watch designed to be versatile and homogeneous, right down to its integrated pushers.
At Chopard, Karl-Friedrich Scheufele, co-president of the family manufacture…
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