As of: February 24, 2024, 6:52 p.m
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The official Instagram channel “What's Good on IG” offers the latest trends, professional tips and exclusive content from the company.
Instagram, the strongest platform for influencer marketing, has expanded its offering with “What's Good on IG”, an official broadcast channel.
This channel aims to provide the community with current trends, tips and exclusive content, highlighting the importance of real-time interactions and personalized content in the digital age.
The official Instagram channel “What's Good on IG” offers the latest trends, professional tips and exclusive content from the company.
© Imago / xim.gs
The central place for Instagram updates: content and expectations
With the global rollout of the free Broadcast Channel feature in summer 2023, Instagram will enable brands and creators to share relevant updates, tips and behind-the-scenes material.
“What's Good on IG” joins other official offerings such as the Creators Broadcast Channel and offers a platform directly from Instagram.
Introduced by social media expert Matt Navarra, this channel promises to be an essential tool for users who want to stay informed.
From professional tips and announcements about what's new on Instagram to exclusive behind-the-scenes content from creators and celebrities - the channel covers a wide range.
In addition, emerging trends and so-called hot takes that are discussed on the platform are highlighted.
In addition to Instagram, Facebook and Messenger also received the channel function in October 2023.
Interaction and community engagement
An initial survey in the channel showed that interest in trending content on Instagram is particularly high.
This makes it clear that What's Good on IG serves not only as a source of information, but also as an interactive platform that values the opinions and preferences of the community.
“What's Good on IG” reinforces Instagram's role as a key player in digital communication and interaction.
The Broadcast Channel offers users the opportunity to stay at the forefront of digital trends, be inspired by creative content and be part of a global community that values innovation and creativity.
If you can't create your own broadcast channel on Instagram yet, you should read the tips from NEXTG.tv.