Squatting in front of the stand of a major cosmetics brand, Héloïse is looking for her usual moisturizing cream.
“I usually take it in a jar, but it’s only available in a tube
,” she says with a slight pout.
At only 11 years old, the young girl already has a complete
“
skin care routine
”
(daily habit for taking care of your skin, Editor’s note) and has been sticking to it for
“a long time”
.
“Every evening, I remove my makeup, wash my face, apply a serum and a moisturizing cream
,” she explains proudly.
The pre-teen girl traveled an hour from the Paris suburbs to
“replenish her stock of beauty products”
.
With three of her friends, they scour each stand and test dozens of products from this department store located in the Opera district, in the heart of Paris.
And their baskets are full.
Like Héloïse and her friends, a large number of teenage girls flood perfume and cosmetic product stores.
Taking care of your skin has become trendy…
This article is reserved for subscribers.
You have 89% left to discover.
Flash sale
-70% on digital subscription
I ENJOY IT
Already subscribed?
Log in