The MoonSwatch, a happy marriage between a Swatch and an Omega Speedmaster MoonWatch, the NASA astronauts' watch, not only sold more than two million copies last year.
They also know how to serve good causes.
Thus, since 2011, it has supported the Orbis association, which fights against blindness and preventable vision problems around the world.
To raise funds for this cause, Omega sold eleven MoonSwatch cases dedicated to Moonshine Gold models.
A special online auction organized by Sotheby's resulted in them being sold for more than half a million euros (€560,444).
It must be said that this was the first time not only that these models were sold together, but also that the exclusive MoonSwatch suitcase was available for purchase.
Each of the
“Mission to Moonshine Gold”
MoonSwatches featured a seconds hand coated in 18K Moonshine gold – a unique alloy created in-house at Omega that offers a subtler, more durable form of yellow gold.
The entire amount will be donated to Orbis.
“This unique auction has captured the imagination of MoonSwatch lovers around the world,”
reacted Raynald Aeschlimann, President and CEO of Omega.
We are extremely excited to now be able to donate the profits to Orbis.
We wholeheartedly believe in their eye care mission, so we are very happy to have raised funds and increased awareness of their work.
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Through its programs and aboard its flying eye hospital, Orbis has already provided eye care to millions of patients, while training hundreds of thousands of eye care professionals in the regions of the world that need it most .
Orbis' work is valuable, especially for children, as it allows many of them to see their parents for the very first time.
But also to dream of the Moon and the stars…