Morgan Freeman in a Tadiran commercial./Ian Fisher
On the occasion of the winter season, the Tadiran company launches a new campaign starring the Oscar-winning Hollywood actor Morgan Freeman, who serves as the company's presenter for the sixth year.
In the new campaign, Freeman presents situations that we all want to take place in reality, and this with one click of a button that will change our lives for the better.
At the end of the new commercial, it becomes clear to the viewer that already today it is possible to change the air quality in the home by pressing a button on the Tadiran air conditioner remote control and Morgan Freeman asks the viewers a question with food for thought "Would you click?"
According to market estimates, the actor will receive about a million dollars for the continued cooperation with the company.
The Hollywood production included several days of filming that took place in Los Angeles.
The campaign is expected to appear in wide media where the insight is presented that the responsibility for our health is in our hands and all that needs to be done is simply to choose the right air conditioner.
Nofer Mamroud, VP of Marketing of Tadiran Group
: "Morgan has long since become part of our family.
We are very happy to continue the cooperation with him for the sixth year in a row.
In the first years we dealt with the issue of information, today in the new campaign it was important for us to explain that the responsibility for the health of the home is already in the hands of each of us, and that sometimes it can be influenced simply by choosing the right air conditioner.
A simple push of a button will change the quality of your life for the better, won't you?
As market leaders we will always think about added values to air conditioners for our customers, this is our responsibility towards them.
We will make sure to bring the highest quality products, and at the same time improve their standard of living while taking care of healthier air in their home.
After all, what is more important to us in the world if not the health of our family?"
The solution offered by Tadiran is the technology - TADIRAN AIROW.
This is an innovative solution that provides a response to the owners of overhead air conditioners, which make up about 85% of the quantitative share of home air conditioners.
The unique technology, added to the air conditioner with a simple and quick installation, results in a reduction of up to 99% in the concentration of bacteria, molds and viruses in the air, which in winter are even more common, including the corona virus, within 60 minutes of turning on the air conditioner.
The new technology redefines the role of the air conditioner, which, beyond the standard heating and cooling operation, succeeds in generating additional value and taking care of the health of the residents in the home as a response to the air pollution problem that exists in the home and in enclosed spaces.
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