As of: February 27, 2024, 8:56 p.m
By: Lilli Schaule
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Coburg's tourism numbers rose to a record high in 2023.
This makes the Upper Franconian city the front runner in Franconia.
The tourism strategy is having an impact.
Coburg – There is reason to be happy in the Upper Franconian city of Coburg: the independent city can record 156,628 overnight stays for the year 2023.
This corresponds to an increase of 24.1 percent compared to the previous year, as the Bavarian State Office for Statistics explains in its annual tourism report.
This means that the city stands out from all other cities in Franconia and becomes the Franconian leader.
Because no other city in Franconia can record growth of over 20 percent.
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“This is a sensational result”: Coburg is pleased with record numbers
A total of 84,992 guests from home and abroad arrived in Coburg, which also corresponds to an increase of 24.1 percent compared to the previous year.
Guests stayed an average of 1.8 days.
“This is a sensational result – after all, these numbers are the best that Coburg has ever recorded,” says Kathrin Wortmann, head of tourism at Coburg Marketing, in a statement from the city.
The market square in Coburg is very popular with tourists.
Almost 85,000 guests stayed overnight in the Upper Franconian city in 2023.
© IMAGO/imageBROKER/Michael Nitzschke
Top tourism year 2019 has been exceeded
Coburg's top tourism year 2019 was also exceeded last year.
There were 16 percent more overnight stays and 10 percent more arrivals, explains Horst Graf, operations manager at Coburg Marketing, in the press release.
Over 100 million overnight stays: Tourism in Bavaria in 2023
There were over 100 million overnight stays throughout Bavaria in 2023.
Upper Bavaria can record the most of these with a good 43 million.
Over 18 million people spent the night in Munich alone.
Franconia follows with around 23 million overnight stays.
Eastern Bavaria and the Allgäu are at the bottom, each with around 17 million accommodations.
On average in Bavaria, guests stayed at their holiday destination for 2.6 nights.
Compared to the previous year, the Bavarian regions recorded an average increase of 8.7% in the number of overnight stays.
(Source: Bavarian State Office for Statistics: Tourism in Bavaria in December 2023 and in 2023)
Coburg's tourism strategy is having an impact
The city explains its success with the tourism strategy that it has been implementing since 2020.
“The intensive market cultivation, a new online and print presence, digital campaigns, social media, the focus on press and public relations and the good cooperation with our partners are paying off,” informs the second mayor Hans-Herbert Hartan about the strategy in the Press release.
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And optimism is also in order for the new year.
By expanding local public transport, the city hopes to attract even more day visitors, as it explains in its press release.
In addition, the new tourist information should make tourism in Coburg more attractive.
It remains to be seen whether the Upper Franconian city will be the Franconian leader again in 2024.
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