“Ours is called the surprise cart!”
.
After the Auchan “mystery carts”, Carrefour – through its executive director Alexandre de Palmas – has just announced the launch of its
“surprise carts”
.
Sold at a price of 49.90 euros, they will contain
“the equivalent of 150 to 160 euros of small household appliances, stationery, toys and even household linen”
, specifies the director of Carrefour who thanks its competitor Auchan
“for this great idea”
.
“We too are launching our surprise carts
,” Alexandre de Palmas said in a video posted on his social networks, evoking
“a multitude of mysterious products
. ”
But be careful,
"there won't be something for everyone"
, he announces, citing only a few stores located
"in the North, in the Paris region, in the Lyon region and in the Toulouse region"
.
For a total of approximately
“10 shopping carts per day per store”
.
Read alsoCarrefour is banking on the end of inflation to increase its sales
Any gems to find?
“Making our customers happy, there is nothing more important
,” says the director of Auchan live from the Carrefour store in Wasquehal, in the North, posing in front of a trolley surrounded by black plastic hiding all of its contents.
Inside, the promise of finding nuggets to use or consume at home or to resell, sold
“three times cheaper”
than their initial value.
A clear nod to its direct competitor Auchan, which has set up
“mystery cart”
operations in 45 stores in recent months, generating enormous enthusiasm on social networks and attracting new customers.
Enough to boost consumption while guaranteeing lower prices, at a time when inflation is weighing heavily on household budgets?
Surely, but the fact remains that in the event of disappointment, the customer cannot return or exchange his shopping cart.