As of: February 27, 2024, 10:40 a.m
By: Tobias Gehre
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Products from the solidarity community Our Country.
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Inflation has left its mark on the “Our Land” marketing community.
Sales will fall by around eleven percent in 2023.
Fürstenfeldbruck – At the same time, the supplying farmers are struggling with high costs and increasing bureaucracy.
A round table is now supposed to show solutions.
Regionally produced food is actually in vogue.
Whether carrots, eggs, meat, pasta or yoghurt: many people value the fact that their products come from the area.
But when money is no longer so easy, savings are made.
This is particularly noticeable in “Our Country”.
The products from local farmers usually simply cost more than mass-produced goods from the industry.
Inflation with higher energy costs has made this even worse.
The result of this development: Last year, sales of “Our Country” fell by eleven percent compared to 2022.
Not in a crooked position
Managing director Judith Schermann regrets this development.
However, she also emphasizes that the company is not in trouble or even facing insolvency because of this.
Schermann relies on discussions with politicians and raising awareness among consumers.
“We have had discussions with many political representatives in the last few months and have shown what obstacles the regional industry is struggling with,” explains the managing director.
Ultimately, it is about preserving the livelihoods of people, animals and plants in the region.
The framework conditions
She hopes that politicians will reconsider the framework conditions for farmers.
“Farms of all sizes must continue to produce in the region for the region and be able to make a living from it.”
Schermann is already reporting initial positive developments.
For example, new products such as colorful carrots have been released.
There were also promises of support from politicians.
The managing director is also hoping for positive impulses from a round table that will take place on March 12th in the Green Center in Puch.
The round table
This was organized by the Green Party member of the state parliament Andreas Birzele from Hörbach.
“It’s about everyone pulling together – across party lines,” said the politician.
He wants to bring as many actors together as possible to collect ideas and develop concepts.
Representatives from politics, agriculture, the Office for Food, Agriculture and Forestry and direct marketers are invited.
Ultimately, it is about strengthening small farmers, maintaining jobs and maintaining village structures.
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Puchheim farmer Josef Unglert also sees it that way.
He is chairman of Bauernquelle, a farmers' direct marketing association that runs the Bruck farmers' market at Fürstenfeld Monastery.
Some farmers have specialized in selling their products directly through Unser Land.
They have invested a lot.
“You have to wake up consumers,” says Unglert.
Many would save on food - but not on their cell phone or car.
You have to work on this attitude.
Unglert hopes that the round table will provide impulses and ideas on how this can be achieved.
You can find even more current news from the Fürstenfeldbruck district at Merkur.de/Fürstenfeldbruck.