Today, at 2:30 p.m., in the huge Dior tent set up at the Tuileries, Maria Grazia Chiuri will present, in front of a thousand guests, her winter 2025 collection. Fifty years ago, one day in April 1974 (impossible to find the exact date), the house on Avenue Montaigne paraded its ready-to-wear for the first time as part of what would become Paris Fashion Week.
“
Miss Dior, this year, is a young person who listened carefully to the recommendations of Mr. Giscard d'Estaing.
No excess, no scale, no fantasy.
Practical, simple, even austere.
The general line launched by Philippe Guibourgé is straight and very “sporty” as they said
,” wrote Hélène de Turckheim on April 3, 1974, who was the fashion editor of Le
Figaro
from 1955 until the end of the 1970s.
Archive of Le
Figaro
from April 2, 1974, with the first reports by Hélène de Turckheim.
Le Figaro
At the origin of this first edition, eight ready-to-wear designers co-opted within Groupement Mode et Création (GMC) founded by Pierre Bergé: Yves Saint Laurent, Karl Lagerfeld (Chloé)…
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