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Technology, Yanon Ben Shoshan
At the heart of the series lies a treasure of knowledge, providing a comprehensive overview of Google's search algorithms and ranking factors.
By delving into the mechanics behind search results, you will gain a deeper understanding of how content is added, evaluated and presented to users.
From keyword relevancy to site architecture, each chapter demystifies essential SEO principles, equipping viewers with practical strategies to improve their site's search engine ranking.
In the first episode of the series, moderated by Gary Illis, a development engineer in Google's search team, the three most important steps behind the engine are presented:
The secret?
rowing swimming
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In collaboration with TI SWIM
Crawling
- how Google finds addresses and sites around the web
Catalog indexing
- what is Google's way of understanding the content of the page and what other pages it is related to
Presentation Serving
- How Google presents the search results and ranks them
The following chapters will delve into the techniques for improving the site's visibility in the search results and will allow both business owners and of course site managers and editors to succeed in several actions to influence the site's ranking in the organic results of the search engine.
In each episode, Gary will dive into a different module of how the search engine works and also provide practical recommendations on how to help the engine crawl your site better.
Who should watch the series?
One of the prominent advantages of the series "How does the search engine work?"
is its accessibility.
The content is aimed at beginners or people without professional knowledge on the subject and, of course, also at seasoned professionals in the field of SEO.
If you are interested in improving the visibility of your website in the search engine, you are preparing to build a new website for your business, or you are interested in refining your optimization techniques, the series offers important insights that may help you in the process of characterizing and building the website.
The value that companies like Google are able to give to businesses in these types of programs is enormous, firstly, because they have an inside view that other experts in the field do not have and secondly, because they are leaders at the forefront of technology.
This is a company that possesses infinite knowledge and when it chooses to share it, even if it is in a dry way, a little must be said, it is worth following and learning from it.
Google's goal: to improve the accessibility of the content in the search engine
Some argue that this initiative symbolizes Google's commitment to transparency and education and may also empower users to optimize their presence in search results effectively.
On a practical level, Google invites website owners to invest more in the ecosystem that will bring more informed and focused use to the end user.
Better work by the website owners will help them (and Google of course) to make the most relevant content available to the most relevant audience.
Aviv Cohen is a consultant and digital strategist and owner of the digital advertising agency Vision, accompanying businesses in the process of setting up and creating a marketing strategy.
More on the same topic:
Google
Search Engine
AI