Taylor Swift, one of the most influential artists of our time, named Person of the Year 2023 by
Time magazine
(and the first artist to receive this prestigious title), is recognized for her ability to build strong bonds with her fans. .
But she is much more than a pop artist with sweet melodies and slick choreography.
She is a formidable warrior who collects records.
Until 2024, she is carrying out a gigantic stadium tour,
The Eras Tour
: 146 concerts crossing 20 countries.
For the first time in history, a tour has exceeded the symbolic billion-dollar mark, according to the ranking of the specialist magazine
Pollstar
.
Between March 17, 2023, which marked the first concert at State Farm Stadium in Glendale, and last November 11 at Estadio Mas Monumental in Buenos Aires, the star sold 4.35 million tickets in 60 dates.
Average price for a place?
239 dollars… This monumental show which lasts 3 hours and continues in 2024 brings together 52,000
Swifties
– the name given to its fans – every evening.
All sold out.
Much to the dismay of some fans.
But, good news, they will be able to try their luck to be part of the adventure.
A unique competition
As part of a unique partnership, Marriott Bonvoy, the loyalty program of the Marriott International hotel group (8,700 establishments around the world), invites the singer's
Swifties
to live a unique experience by allowing them to follow the tour in a selection of cities.
“
Marriott Bonvoy allows fans to make their passion a reality
,” said Peggy Roe, vice president of the hotel group.
Today, people need to feel like they belong to a community and connect through shared experiences.
We designed Marriott Bonvoy to give members access to the people, places and passions they love, and we're excited to bring this unforgettable experience to our new and returning members around the world.
»
Starting today, fans can enter a Marriott Bonvoy sweepstakes for a chance to win trips to three concerts in three different countries, a unique experience in Vancouver, and tickets to select of cities on the tour.
The icing on the cake is that the lucky winners will receive a complete package from Marriott Bonvoy including concert tickets, hotel stay, gourmet dinner and even spa treatments!
Finally, if you don't want to try your luck – but you have a large stock of Marriott Bonvoy points – know that you can exchange 500,000 points for tickets for the
Eras Tour
from March 13, 2024. As a reminder, Taylor Swift will be at Paris La Défense Arena on May 9, 10, 11 & 12.
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