Channel 13/screenshot, Channel 13
Contrary to the regulations, Channel 13 aired a three-hour studio broadcast on Friday at noon to promote the Or Hashabi association and the glorification of the "Sefer Zohar" of Kabbalah. The broadcast, which was presented as broadcasting current events and fundraising in the background of the war in Gaza, received the approval of the Second Authority despite the general language of the ethics of The Authority expressly forbids the inclusion of advertising content intended to promote religion, mysticism, the occult and the "supernatural".
According to the Authority's regulations, in the event that a licensed channel wishes to incorporate advertising content, it is obliged to inform the public of this at the beginning of the program through an ad explaining the inclusion of content Advertising and what is its marking method. The symbol identified for advertising content should also appear on the screen for three seconds at the beginning of the program as well as when exiting and returning from commercials. None of this was done in the program that was broadcast.
This is not the first time that Network 13 promotes broadcasts of marketing content with a religious missionary tone, under approval The second authority and contrary to the regulations. In 2020, a special holiday program on the channel in honor of LJ Ba'Omer turned out to be a long fundraiser for the Yeshiva, with the participation of the stars of the channel who called to donate to the Yeshiva Or Hashabi in Miron. Viewers were then promised that those who donate to the Yeshiva will receive a "special amulet" that fulfills wishes and brings miracles and salvation .
Following that transmitter, complaints were received by the Authority, and it announced that it would initiate an alleged violation procedure, but it is not clear whether the channel was finally fined - and how such a transmitter was approved once again.
One way or another, the starting point in the television industry is that the commercial channels are ready to absorb the relatively low fines, and enjoy the financing of the broadcasters' sponsors.
Tiltil calls for donations to the Yeshiva.
The violation from 2020/screenshot, Channel 13
Network 13 is of course not the only one among the commercial players that broadcasts fundraisers with a nature of marketing content.
About three years ago it was revealed in Vala!
Barangay is the highlight of the 2012 deal with the Lottery valued at over NIS 5 million, which included the expropriation of the Keshet 12 screen for an entire evening in favor of a "special" broadcaster presented by Erez Tal and News 12 journalist Adva Dadon, as well as a massive promotion lasting several months On the Mako website. Even then, the request said that "the event complies with all the rules."
Network 13 responded: "The broadcaster was made with the approval of the Second Authority and complies with the guidelines in everything related to a special fundraising event.
The transmitter does not fall under the definition of prohibited advertisement for religion and therefore we were not required to mark it as advertising content either.
Over the past few years, there have been a number of special fundraising events of the Or Hashvi Association, all of which received the approval of the Second Authority and complied with the rules."
The second authority stated in response: "Since the issue is under investigation, we do not address the various claims."
More on the same topic:
Network 13
The second authority
Miron mountain