As of: February 28, 2024, 4:13 p.m
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Meta's Threads app generates three times as many downloads worldwide as X. With new features and 130 million users, Threads could become serious competition.
In the last few months, the social media landscape has seen a significant change.
The text-based platform Threads, developed by Meta, is about to overtake rival platform X in terms of app downloads.
According to a report from
TechCrunch
, based on data from
Appfigures
, Threads posted impressive download numbers on iOS and Android at the end of 2023, far exceeding those of X.
What's particularly striking is that Threads achieved more than three times as many downloads as X on iOS and also doubled the download numbers on Android.
As of February 25, 2024, Threads reached an impressive 342,228 downloads on iOS and 486,803 on Google Play, while X only managed 112,625 and 225,408 downloads, respectively.
Meta's Threads app generates three times as many downloads as X worldwide. © IMAGO / NurPhoto
Meta's growth path and X's challenges
With 130 million monthly active users on Threads, Meta CEO Mark Zuckerberg has announced that the platform is experiencing exponential growth.
In comparison, there were at times over 540 million users reported on
The question of the authenticity of the user base became particularly relevant under the leadership of Elon Musk at X, who wanted to cleanse the platform of fake users and bots - a project whose success remains uncertain.
The opportunity for threads
Threads is positioning itself as a promising alternative to X, especially as the platform continues to gain new users and introduce innovative features.
In contrast to
The dissatisfaction of many creators, brands and wealthy parties with X offers Threads a unique opportunity to establish itself as the platform of choice.
By adding new features like Facebook cross-posting and the option to save posts, Threads is working to close the gap on established platforms and position itself as serious competition.
While Threads still has a long way to go to establish itself as a leading social media platform, current trends point to a change of place.
With strategic updates and a growing user base, Threads could become not just an alternative, but the preferred choice for many users looking for a platform that combines innovation with a positive community.
Only time will tell whether Threads has the potential to overtake X not only in download numbers, but also in overall popularity and usage.