“All manufacturers will announce phones with artificial intelligence (AI) this year, but few will really include them, and even fewer with generative AI,” squeaks a keen observer of the French market encountered in the aisles of the Mobile show World Congress in Barcelona, which closes its doors this Thursday.
The two letters were on everyone's lips.
Emerging from research laboratories and popularized by ChatGPT, generative artificial intelligence carries the hopes of an industry in the midst of depression.
“We are facing a lack of growth.
We must therefore look for opportunities,” warned Mats Granryd, director general of the Global Association of Telecom Operators (GSMA), at the opening of the show.
Smartphone sales experienced their worst year in ten years in 2023.
The fault lies in a cruel absence of major innovations despite attempts at folding screens or better cameras.
The magic of artificial intelligence then presents itself as a lifeline… provided you “upgrade” your device.
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