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Denica Riadini-Flesch, happiness is in batik

2024-03-01T06:25:01.642Z

Highlights: Denica Riadini-Flesch is changing the way clothes are made and sold, by reviving traditional crafts. Less than 2% of workers, the majority of whom are female workers, earn a decent wage. “These women who work at home are the most marginalized in the global fashion industry because their work is subcontracted by countless middlemen,” she believes. SukkhaCitta – “happiness” – has just been awarded a Rolex prize.


In Indonesia, this economist by training, CEO of a multi-awarded social enterprise, is changing the way clothes are made and sold, by reviving traditional crafts.


This is the dark side of fashion.

While Indonesia is among the largest textile producers in the world, less than 2% of workers, the majority of whom are female workers, earn a decent wage.

Denica Riadini-Flesch, who left Southeast Asia to study development economics in the Netherlands,

“felt guilty about having this opportunity that most Indonesian women don’t have”

.

In 2016, returning to her native country, she created SukkhaCitta – “happiness” – which has just been awarded a Rolex prize.

“These women who work at home are the most marginalized in the global fashion industry because their work is subcontracted by countless middlemen,”

she believes.

Today, the artisans in her business have seen their income increase by an average of 60% by selling their beautiful fabrics directly to customers.

“Farm to Closet,”

these high-quality, handcrafted garments are offered online* and in a…

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Source: lefigaro

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