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Sézane creates buzz on TikTok with impossible-to-put-on earrings

2024-03-01T13:43:42.797Z

Highlights: Sézane creates buzz on TikTok with impossible-to-put-on earrings. For several weeks, the French brand has been creating a stir on social networks. A piece of jewelry to wear without piercing, like an earcuff, at €80. A voluminous creation that fascinates - to the point of being out of stock - as it is so complicated to put it on. The jewel, as if suspended, gives the impression of a large creole and its matching ear cuff ring.


From the United States to France, tutorials and comments on the social network explaining how to slip the Tessa ear cuff onto the lobe are creating a rush in stores.


What degree do you need to understand how to put them on?

», “

They are confusing, it took me hours to know which way to take them!

".

For several weeks, the French brand Sézane has been creating a stir on social networks with its pair of Tessa earrings.

A piece of jewelry to wear without piercing, like an earcuff, at €80.

A voluminous creation that fascinates - to the point of being out of stock - as it is so complicated to put it on.

I promise you that once you get the hang of it, they hold up very well.

I practiced in front of a mirror several times before

,” explains Danielle, a young American on her TikTok account (@thehydratedhunny).

Emma (@Emmalopez) has mastered the gesture to perfection and has garnered more than 2 million views on her tutorial video.

For her part, Jade (@jadeswildparty) is assisted by her concentrated boyfriend, who puts it on her ear, to show live and hands-free the steps to follow to her subscribers.

In fact, it is enough to position the smallest loop at the level of the helix (the flat, upper part of the ear) and slide it in a twist with your hand so that it is placed in the hollow, above of the lobe, an area called the concha.

Also readJewellery: tell me which hoop earrings you wear, I will tell you who you are

The mysterious model Tessa by Sézane Sézane

Jade gets help to put on Sézane's earring.

@jadeswildparty

The jewel, as if suspended, gives the impression of a large creole and its matching ear cuff ring.

The effect is significant and very stylish.

But let's give back to Caesar what is not Sézane's.

This jewelry trend is the original idea of ​​designer Charlotte Chesnais whose creations in gold and vermeil, which you have to put on to understand, inspired by the architecture and designer furniture of which she is passionate, have been selling like hot cakes since 2015. In any case, Sézane is planning a spring restocking of this new best-seller which contributes to its success.

The mysterious model Tessa by Sézane Sézane

Source: lefigaro

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