As of: March 1, 2024, 8:59 a.m
By: Nadja Pohr
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The first branch of discount giant Lidl was opened in Ludwigshafen-Mundenheim in 1973.
© picture alliance/dpa/Lidl
From a city in the southwest, Lidl conquered the world.
The discounter's success story began there with a small branch.
Ludwigshafen - The history of Lidl is one of constant growth and innovation.
BW24
reports where Germany's most valuable retail brand opened its first location in the southwest.
It all started with a small grocery wholesaler.
Today the company is based in Neckarsulm, Baden-Württemberg, and is a global retail giant.
The company has around 360,000 employees in 12,200 branches in Europe and the USA.