No question of being fooled a second time.
After the adoption of the Descrozaille law last year, which caps promotions in the shelves of hygiene, maintenance and beauty products at 34%, large food retailers, which fiercely opposed this text , decided to put up a united front against the industrialists and the executive.
The independents Leclerc and Intermarché have finally agreed to join the Federation of Commerce and Distribution (FCD), which already brings together major brands such as Carrefour, Casino and Auchan, with the exception of Lidl.
Objective?
Put more weight on the files.
And, in particular, on the future reform of the Egalim law, which aims to protect the remuneration of farmers in negotiations between distributors and manufacturers, proposed by the Attal government as a response to the agricultural crisis.
“For Egalim 4, we will try to avoid positions contrary to the interests of consumers and sometimes insulting to the mass distribution professions
,” said Alexandre Bompard, president of the FCD and CEO of Carrefour, who worked for six months to convince the two independent distributors to join the FCD.
“I will not allow mass distribution to be the scapegoat.
Now, that’s enough
,” said the president of the federation.
In recent weeks, the pill has gone down badly with distributors who, after being pressed by the executive to lower prices in the face of inflation, have become a target in the face of the anger of farmers.